In the last year, the real estate market on the Monterey Peninsula shifted to a buyer’s market. Our selling program is an aggressive approach for this area’s unique market. You want your property to stand out from the crowd. As more homes pour into the market, you need to position your property in the forefront. The JONES Group innovative and in-depth marketing program along with true sales technique directs buyers’ attention to the assets and advantages of your home.

     Our advertising program focuses on print advertising in local newspapers to reach active buyers in the area. Local newspaper advertising gives us the flexibility to quickly modify a listing’s marketing to make it more effective. To reach the out-of-area buyer, we focus on attracting the 70% of home buyers that start their home buying search on the internet.

     The key to our success in selling homes is our constant attention and analysis of the market, our ability to interpret changes and communicating these trends to our sellers.